We’re going to move the needle on incivility. Here’s how.
Just like drink driving, seatbelts, or public health - New Zealand needs a national campaign to promote civility and change behaviours. Emotionally powerful, above the line advertising including television, radio, OOH, and press will be developed.
1: National Advertising
2: PR and Editorial
Civility is an issue that effects everyone, and everyone has a personal story about it. A concerted PR strategy and media partnerships plan will be implemented to get the issue onto our front pages, news broadcasts, and talkback radio.
Leveraging the reach and platforms of our existing network, and finding new allies online to help further influence the conversation is a critical part of our communications strategy. Community pages will be developed and promoted on all major social media channels.
3: Social Media
4: Activation
Activations with Respect NZ partners will reward positive behaviours from customers, and help get people involved at ground level in making a movement for a better New Zealand, while activations with educational providers will help sow the seeds for generational change.
Courtesy is a two-way street. Ensuring Respect NZ partner employees and staff are courtesy trained and qualified gives them the right to display the Respect NZ Hallmark on their businesses - and a visible signal they deserve courtesy in return.
