BE COOL.
Four Magical Expressions
and One Rule.
The four most basic expressions of common courtesy are Please, Thank You, Sorry, and Excuse Me. Knowing and understanding these four simple ideas can carry you to success anywhere around the world.
Why? Because they are all part of a bigger, governing idea about how to live: The Golden Rule.
Can you imagine how much better New Zealand would be if everyone just treated others as they wished to be treated?
It’s possible.
Civility is a collection of the smallest actions, but they add up to a giant effect.
Please, Thank You, Sorry, Excuse Me are four basic manners universally understood all round the world.
Courtesy is an aphrodisiac.
individuals perceived as kind and helpful are considered more attractive. This effect is more pronounced when kindness is a consistent behaviour rather than a one-off act. Acts of kindness, cooperation, and helpfulness have a greater impact on attractiveness than traits like humour and intelligence - particularly when there is romantic interest.*
*Source: British Journal of Social Psychology
You may have heard the old saying, “Manners maketh the man.”
Of course it’s 2025, so these days we’d say manners maketh, well, anyone.
However, research by Men’s Health shows 60% of women say good manners "absolutely" make a man more attractive.
The most common traits women assign to men with bad manners are highly revealing:
1. They're ignorant - 72%
2. They were raised poorly - 66%
3. They're selfish - 55%
4. They're two-faced - 52%
Women's manners play a significant role in shaping men's perceptions and attraction towards them, too.
